The Amazon Ads Prime Day Summit is a virtual event taking place on the 7th-8th of June to bring you up to speed with everything you need to know to prepare for one of the biggest sales event of the year.
Peak periods can provide valuable opportunities to reach shoppers and increase sales. To ensure that you are getting the most of your key shopping days, whether they last one day one week, or one month, start with a solid plan and we’re here to make sure you don’t miss a step.
Whether you’re launching a new campaign or optimising existing ones, we’re here to help you build a custom plan. Amazon will introduce you to the three key phases of your advertising calendar, that is discovery, purchase and opportunity and share the best practices for each one. During this two-day Amazon Ads Prime Day summit, you’ll have continuous access to advertising experts and hear how advertisers just like you prepared for their peak periods. You’ll leave with the tools and guidance that will help you get the most out of your next event.
To attend the Amazon Ads Prime Day Summit, you’ll need to register in advance.
Amazon Ads Prime Day Summit Agenda
Day 1
(June 7 | 9:00 a.m. to 12:00 p.m. GMT)
The summit will launch with three hours of content and conversation for professional sellers and vendors, which will help you with the following:
- Establish a solid foundation for your advertising with strong product detail pages.
- Depending on your advertising experience, learn how to set up a peak period campaign or optimise one you already have.
- Review common advertising challenges, such as scheduling event-specific budgets for your campaign or identifying top-performing keywords, and get quick fixes for them.
- Use your reports to keep the momentum going and bring valuable insights to your next peak period.
Day 2
(June 8 | 9:00 a.m. to 12:00 p.m. GMT)
If you’re a seller or vendor enrolled in Amazon Brand Registry, you will attend the second day summit and learn how to:
- Incorporate different brand shopping experiences into your phased planning
- Importance of consistent branding across advertising, with insights from Amazon guest speakers
- Dive into different reports and solution-specific learnings based for peak period success
During the summit, we’ll have frequent live Q&A sessions, and advertising specialists will be available throughout to answer any questions 1:1 via chat. No matter what your advertising question is, we’re here to help.
