Amazon Luxury stores introduced in Europe

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Luxury Stores at Amazon have launched in Europe meaning customers in Germany, Great Britain, France, Italy and Spain can now benefit from the Luxury Amazon fashion shopping experience.

Luxury Stores at Amazon will feature ready-to-wear collections from established and emerging luxury fashion brands including Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Boglioli, Jonathan Cohen and Altuzarra. Other fashion and beauty brands will be added in the future.

We are delighted to be able to offer our European customers even more choice with the launch of Luxury Stores at Amazon. At “Luxury Stores at Amazon” you can expect an inspiring range of luxurious styles for all occasions, both from established designers like Elie Saab and up-and-coming brands like Mira Mikati,

Fashion is an area where we are constantly innovating and developing new offerings, and we are always looking for ways to offer our diverse, fashion-loving customers more of their favorite brands and styles. This is just the beginning and we look forward to continuing to support brands with innovative tools and resources so they can share their latest collections and unique stories with our European customers season after season.

– Ruth Diaz, VP Amazon Fashion Europe

Amazon first launched their Luxury fashion stores in the USA with launch partner – American fashion house, Oscar de la Renta. Today the expansion launches in Europe with an out-of-the-box campaign, photographed by Angelo Pennetta and styled by Charlotte Collet, starring Kristen McMenamy, Precious Lee, Leon Dame and Dara. With this campaign, Amazon invites its customers to prepare for an unforgettable summer in which individuality and self-expression are celebrated and luxury fashion is redefined.

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