eBay launches live shopping in the U.S.

eBay are realising the potential of live shopping after announcing the launch of eBay Live, a shopping platform that lets customers browse and buy products in a live, interactive environment.

The first series will offer a curated selection of highly-coveted and rare trading cards from top eBay seller Bleecker Trading, and will be hosted by trading card enthusiast DJ Skee. 

eBay has always been the original home for trading cards and collectibles, As the collector community grows, we’re offering a new live platform that combines an engaging environment with incredible ease, allowing our community to come together over shared interests and merchandise. Currently in beta, eBay Live will deliver a more streamlined, entertaining and sophisticated way for our community to connect, buy and sell.

– Dawn Block, VP Collectibles, Electronics and Home at eBay

The events invite shoppers to engage with products as if they’re in a traditional offline shop, beginning on June 22 at 3 PM ET and accessible on the eBay app. Jess Mineo of Bleecker Trading will showcase iconic collectibles, including a 1995 Topps Finest Michael Jordan M1 Red Bordered Refractor PSA 9 MINT and a 1998 Kobe Bryant Skybox That’s Jam PSA 10.

Accessible on the eBay app and at ebay.com/eBayLive, enthusiasts will be able to interact with both DJ Skee and Bleecker Trading directly in the chat and through reaction buttons, bringing a higher level of entertainment to shopping – with the option to purchase any of the cards directly from the livestream. Although the live platform is currently catering to collectors, as it continues to gain more popularity it would be interesting to see how live shopping could be used for a wider range of sellers.

eBay are continuously making changes that cater to those who sell collectables on the marketplace including the launch announcement for eBay Vault, a 31-thousand square foot, 24/7 secured, temperature controlled facility and digital marketplace for collectors.

We are always looking for new ways to connect with our fellow collectors,” said Jess Mineo, head of Bleecker Trading. “eBay has always provided us with the incredible reach of a global platform, and their eBay Live beta technology now gives us the opportunity to highlight our offering in a more personal, meaningful way.

– Jess Mineo, head of Bleecker Trading
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