New Small Business Badge on Amazon

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Amazon have launched the Small Business Badge to make it easier than ever for customers to identify products from small business brands and artisans in Amazon’s store. The badge can be found in search results and on detail pages for products from eligible small businesses.

How to get the Small Business Badge on Amazon

  • Register with Brand Registry, or
  • Register with Amazon Handmade

If you’re registered with Brand Registry or Amazon Handmade and your business is eligible to be identified as a Small Business in the Amazon store, all products within your registered brands will now automatically receive the Small Business Badge.

Amazon definition of a small business

Amazon define a small business as one with fewer than 250 employees, an annual turnover of less than €50 million and a balance sheet of under €42 million. That’s not particularly small and so most independent businesses trading on Amazon could qualify for the new badge.

Support Small Businesses to Win Big

Ahead of Prime Day, Amazon are encouraging customers to “Support Small Businesses to Win Big”. From now until July 11, for every £1 a customer spends on products from eligible small businesses with the Small Business Badge, they’ll receive one entry in the sweepstakes to win thousands of great prizes.

2 Responses

  1. I mean what isa the point? A balance sheet of under €42 million makes you a small business?
    You could also view it, that if you dont have the Small Business Badge, the you need a Very Small Business Badge

    Who the hell thinks these things up?!?

  2. seems ironic, considering Amazon continually put the squeeze on small business and push us out of the market

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