It was first announced for US sellers, but now the ability to share your eBay listing on Snapchat has officially come to the UK. eBay have collaborated with Snapchat to create a quick, easy way to turn your eBay listings into eye-catching snaps right from the eBay app.
With just one tap, you can create a Snapchat-ready design with listing details, an image, and a tappable link back to your eBay listing. Developed in collaboration with Snapchat, this new template generates a ready-to-share snap; or you can get creative with stickers, text, and effects to make your listing stand out. Potential buyers can also use the feature to share snaps of items they’re excited about with their Snapchat friends.
Snapchat is an app that encourages discovery, storytelling, and connection through fun, fast-paced visual content. With over 332 million daily active users engaging with content, Snapchat is a window into a new audience and new potential for your business.
It’s always interesting to see eBay engaging with new audiences and the ability to share your eBay listing on Snapchat definitely falls into that camp. While plenty of my generation do use Snapchat, it also captures a new younger demographic and this is key to the future of eBay, in a similar way to the eBay Love Island venture which exposes pre-loved fashion to a new audience.
The way consumers shop is dramatically changing and retailers need to go to where shoppers hang out online. That means that both your own website and the marketplaces you sell on need to have visibility on new channels if you are going to stay at the forefront of ecommerce.
How to share your eBay listing on Snapchat
Before you share your eBay listing on Snapchat, you’ll need to make sure you’re using the latest version of the eBay app and logged into Snapchat on your mobile device.
- Open the eBay app and select any listing
- Tap the Share icon and then tap the “Snapchat” option to automatically jump to the Snapchat Camera with the automated eBay sticker
- From there, create an original Snap with the eBay sticker, and layer on using any of our creative tools
- When a Snapchatter sends a Snap that includes an eBay sticker to their story or directly to their friends, the recipient or viewer will be able to tap the eBay sticker to jump back to the listing in the eBay app.
If someone is your friend why would you need to go through eBay to sell to them? Why not just cut eBay out altogether.
Unless your snapchat friends are in fact more like “clients” if you catch my drift…
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