Small businesses are finding their home on TikTok

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According to a new study, small business are finding their home on TikTok as a way to reach customers and grow their business.

To understand how SMBs are navigating today’s digital world TikTok teamed up with Hello Alice, an organisation that supports small businesses. The resulting report, Small Business Digital Marketing Trendsprovides insight into how SMBs are leveraging the platform to benefit their businesses.

Small business owners understand that digital platforms are a critical tool for reaching customers and growing their business. Moreover, there’s a shift among those already leveraging digital platforms, with SMBs increasingly turning to emerging players, like TikTok, to follow their customers and accelerate their growth. In fact, 67% of SMBs surveyed indicated that they are most optimistic about their growth potential on TikTok.

According to TikTok a number of businesses have said that the platform helped them launch or build their business and for some survive the darkest days of the pandemic. In part, this success seems to stem from the fact that small businesses feel “at home” on TikTok and are enjoying the experience. According to the report, 81% of small businesses say that TikTok is fun and 73% say it’s easy to use.

TikTok want to empower more small businesses to get started on TikTok, so that they can also share their story with the TikTok community and reach their goals. That’s why they’ve launched a number of education programs and a Small Business Resource Center. In the coming weeks, TikTok will also announce an exciting new initiative that will help small businesses leverage the platform to grow. Sign up here to be among the first to know once it launches.

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