Amazon Prime Day Charity Boost

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There is an Amazon Prime Day charity boost in fund raising this year. Amazon has announced for Prime Day that it will double donations at no extra cost through AmazonSmile for purchases made throughout the two-day shopping event between 12th and 13th of July. Amazon have also revealed a sneak peak of some of the deals that will be on offer.

Amazon Prime Day Charity Fundraising Boost

Whether shopping online or by turning on AmazonSmile in the Amazon app, eligible purchases made with AmazonSmile will generate a double donation of 1% to a customer’s chosen charity. Customers can learn how easy it is to shop with the Amazon app at and it’s really simple. Select a charity, shop as normal, benefit from Prime Day discounts and the Amazon Prime Day charity boost will double the normal donation and importantly this is at no cost to consumers – Amazon make the donation based on the amount you spend and you pay the same price anyway.

Your real choice is do you want to shop on Amazon and get great deals, or do you want to shop on Amazon and get the same great deals and have Amazon donate to your favourite charity?

We’ve made sure Prime Day has something for everyone – great savings for Prime customers, supporting the 65,000 UK small businesses that sell on Amazon, and now doubling the donations for more than 45,000 UK charities that customers can choose to support through AmazonSmile. 

On 12 and 13 July, it’s easy for all customers to use AmazonSmile while shopping online at or by turning AmazonSmile on in the Amazon app. You shop, and Amazon donates 1% from the net purchase price to a customer’s chosen charity. These double donations will help contribute to the more than £15 million donated through AmazonSmile already. 

– John Boumphrey, Country Manager, Amazon UK

Prime Day Deals Sneak Preview

Alongside this, Amazon has provided a Prime Day Deals Sneak Preview across a wide range of goodies, including, Amazon Devices, Beauty, Electronics, Health & Personal Care, Home, Video Games, Sportswear, Fashion and more:

  • Amazon Devices: Save up to 60% off popular devices including Echo, Fire TV and Ring
  • Amazon Fashion: Customers can shop product edits from their favourite influencers and brands like Hugo Boss, Wrangler, G-Star, Puma, Lee, Vans, Swarovski, Iris & Lilly, Amazon Essentials, and The Drop – all up to 30% off.
  • Beauty: Save up to 60% on Skincare including Olay, Neutrogena and Burt’s Bees
  • Beer, Wine & Spirits: Save up to 45% on beer, wine and spirits across brands including Talisker, Absolut, the Glenlivet, Tarquin and more
  • Electronics: Save up to 50% on select headphones from Beats, Sony, and JBL
  • Garden: Save up to 30% on garden products including Keter, Spear & Jackson and Lazy Spa
  • Health & Personal Care: Save up to 30% on household essentials from Flash, Finish and Dettol, up to 30% on nutrition products from Vitabiotics, Optimum and SlimFast and up to 30% on health and personal care essentials from WaterWipes, Durex and Gillette.
  • Grocery: Save up to 35% on coffee from brands including L’OR, Tassimo, Lavazza, Starbucks and Solimo Coffee. Save up to 40% on Trek, Nakd, and KIND snacks. Save up to 35% on soft drinks from brands Robinsons, Vita Coco, Fiji Water and Dash Water
  • Toys: Save up to 30% off toy brands including LEGO, Barbie, Hot Wheels, and more. 
  • Video Games: Save up to 30% on Video games, accessories, and up to 50% on video game downloads. 
  • Major Appliances: Save up to 30% on large appliances from brands including Bosch, Candy, and Samsung. Save up to 30% on small kitchen appliances, including Panasonic and Toshiba.
  • Personal Care Appliances: 70% on Oral-B electric toothbrushes 
  • Sports: Save up to 30% on an extensive variety of sporting goods including Fitbit activity trackers, bikes, cycling equipment and camping products
  • Amazon Fashion: 30% off brands like Hugo Boss, Wrangler, G-Star, Puma, Lee, Vans, Swarovski, Iris & Lilly, Amazon Essentials, and The Drop 


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