eBay expands Authenticity Guarantee to fine jewelry

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eBay have expanded their Authenticity Guarantee to fine jewelry in the U.S. in collaboration with GIA, the Gemological Institute of America. Eligible new and pre-owned jewelry sold for $500+ will be available for the service. This marks the expansion of eBay’s authentication service to its fifth category, which currently includes sneakers, watches, handbags, and trading cards.

Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing, As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding Authenticity Guarantee to jewelry was a crucial next step for our luxury business.

– Tirath Kamdar, GM of Luxury at eBay

How it works

GIA experts use best in class techniques to verify the condition and quality of the jewelry, ensuring the authenticity and accuracy as compared to the listing.  Every piece of jewelry that goes through eBay’s Authenticity Guarantee service is examined by GIA experts who inspect the item to verify it is as described in the listing. 

Verified jewelry will receive a unique authentication card with a QR code. Scan the code to access your item’s documentation, and learn more about your jewelry and its authentication journey.

In the event of a return, every item is inspected by GIA experts before it’s sent back to the seller. Returns are shipped back directly to the authentication collaborators, verifying its authenticity.

Shoppers can visit eBay.com/authenticjewelry to browse and buy from a selection of new and pre-owned fine jewelry marked with an Authenticity Guarantee badge.

eBay fine jewelry by the numbers

  • On average, there are 7.8 million fine jewelry listings on eBay every day
  • eBay sold 8 fine jewelry items every minute in 2021
  • In 2021, eBay sold over 4.2 million fine jewelry items
  • Purchases of fine jewelry from brands like Chopard, Harry Winston and Hermes are +38% YoY in the past six months
  • Sales of poplar herringbone style bracelets and necklaces are up 48% and 26% respectively YoY

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