eBay have reported back on their steps to meet seller expectations with the eBay You Said, we did… mid year campaign and message from eBay UK General Manager Murray Lambell.
You should already be aware of most of the areas eBay have been working on, but we’ve listed them all below to make sure you haven’t missed a thing.
As we pass halfway through the year, I’d like to take this moment once again to thank you for choosing to run your online business on eBay. We’ve heard the significant impact that ongoing difficulties like the cost of living crisis and the lasting impacts of COVID-19 have had on businesses like yours. But rest assured your goals are still paramount to us and we want to ensure that your concerns are heard and we are supporting you in the areas you need it most.
Based on the feedback we received, we’ve identified the following as key areas you’d like us to focus on:
– How to sell more on eBay.
– Getting more support and education around how to be a more successful business on eBay.
– Ensuring the right protections and security are in place to give you more confidence in selling.
– Having greater flexibility in payouts to help with cash flow.
To kick things off, we launched our eBay Business Roadshow in April, alongside our Support and Grants scheme, as well as the highly anticipated eBay Business Awards. Read on to find out more about these initiatives, plus what else we’ve been working on.
As always, thank you for selling on eBay.– Murray Lambell – General Manager, eBay UK
eBay You Said, we did
Sellers told eBay that when they deliver on service that they wanted more protections from eBay.
eBay made more listings eligible for enhanced seller protections for Top Rated and Above Standard sellers for Faulty returns and False not as described return claims.
Sellers told eBay that they want enhanced security for their business accounts.
eBay were kind of forced into this one through legislation, but have introduced multi-factor authentication as an added security measure to protect your sensitive data.
As a result, you may be subject to additional verification, including being asked to re-enter your login credentials or a one-time code sent to you via SMS, when you undertake certain activities on eBay which has caused a few initial problems.
Interactions with eBay
Sellers said that they wanted the chance to interact with eBay and meet in person.
On top of launching the eBay Academy , the eBay Business Roadshow is an investment programme designed to help sellers across the UK start, scale and network with other businesses.
eBay are half way through visiting 12 locations in the UK over a 12 months period and are landing in Leicester tomorrow (14th July) and then Reading on the 28th of July. Come along and meet the eBay team – I’ll be at Reading if you want to say hi!
Personalised and direct support
Sellers said that they needed additional, personalised and direct support to scale due to the current economic crisis.
eBay has invested over £1 million to ensure skills and funding can continue to be provided to help businesses thrive. All attendees of our eBay Business Roadshow will get the chance to apply for a business grant worth up to £5000 or a support package worth up to £1000.
Sellers wanted support in driving more customers to their business and grow their brand recognition.
eBay say that they are are continuing to upgrade Shops into a world-class digital tool, giving you more ways to reach out to buyers and drive traffic.
eBay are expanding the placements of Promoted Listings AdvancedBETA ads on eBay
Currently, Promoted Listings AdvancedBETA ads are only eligible to appear in the top slot of search results, but soon this will expand to the top 4 slots.
Promoted Listings Standard ads can still appear in these first 4 slots, and will continue to appear in over one hundred placements across the eBay network. Organic listings will continue to be eligible to also appear in these top slots as well.
Prominence and recognition for eBay small businesses
eBay are boosting the recognition of the 300,000 small businesses on eBay with their current TV ad: ‘There’s a small business for that’.
The sixth annual eBay Business Awards are open for entries… The awards will see six lucky winners receive £10,000 to boost their business, along with a fantastic bundle of business growth and marketing support. Enter before 19 July by clicking here.
Sellers wanted greater flexibility on receiving payments.
On Demand Payouts mean you can now get access to your funds when you need them, regardless of whether you’ve opted to receive payouts weekly, fortnightly, or monthly.