TikTok have introduced a new educational program called Follow Me to help SMBs build communities and grow their business.
The 6-week program will run from July 11 to August 19 and provide SMBs with resources on how to get started on TikTok and take their small business to the next level. Follow Me will serve as a guide for SMBs looking to share their stories, build their community on TikTok, and achieve their business goals.
Small businesses can learn the latest tips from TikTok’s Small Business Ambassadors, Cassie Sorensen, owner and founder of Tassel Amor and Jacob Zander, owner and founder of Feel Your Soul. Cassie and Jacob will share their TikTok journeys and provide tips on how to best tap into the power of community and entertainment to drive real business results.
Follow Me will offer different learning roadmaps based on visitors’ goals and will invite SMBs to a 6-week email series that will outline the best practices for running their first-ever TikTok campaign and integrate their brand’s story into their videos. This will include a guide to set up a free Business Account, access to the Creative Center for content inspiration, and insights into how TikTok’s Ads Manager and Promotion features can be leveraged to further reinforce campaign outcomes.
Small businesses are an important part of the TikTok community and the platform can be a great place for business owners to create unique stories, promote their products and services, and take their audience behind the scenes as they grow their business. Since their is such an extensive audience on TikTok, there is so much growth potential for brands.