U.S. Small businesses sold 100 million+ items leading up to Prime Day

U.S. customers spent over $3 billion supporting small businesses on Amazon leading up to the biggest Prime Day for Amazon’s selling partners to date.

In time for this event, Amazon unveiled the new Small Business Badge, helping customers discover and shop products from small business brands in Amazon’s store. It has been a great addition, making identifying and buying from small businesses that might have been missed, even easier.

During the three weeks leading up to Prime Day, from June 21 to July 11, customers spent over $3 billion on more than 100 million small business items included in the “Support Small Businesses to Win Big” sweepstakes which gave customers the chance to win prizes. The lure of prizes alongside the new badge certainly gave small businesses a great boost over the event. Hear from some of the businesses who took part below.

Partake – Jersey City, New Jersey

Prime Day 2021 was Partake’s largest sales day of the year, so to say we have been excited for Prime Day 2022 is an understatement, This year, in the first day alone, Partake saw one of our highest sales days to date for 2022, with 4x our daily sales unit rate.

– Denise Woodard, founder and CEO, Partake Foods

Nested Bean – Hudson, Massachusetts

Prime Day has always been a record sales day for us, and this year was no different. Our business saw a 350% increase in units sold. As a business in a high growth mode, raising awareness, acquiring new customers, and generating more sales from existing customers at a profitable cost are extremely important. It’s only possible to achieve all of this by leveraging a customer-centric store like Amazon.

– Mihir Chheda, senior manager of growth and data analytics, Nested Bean

Livity Yoga – Baltimore, Maryland

We were thrilled to be part of the Amazon Prime Day promotion of small businesses, and we experienced a 326% increase in sales during Prime Day, As an immigrant and woman of color, there have been so many hurdles in building a small business, yet with Amazon’s consistent effort to promote us, I’ve had such a huge platform to show the world not only our products but our purpose as well.

– Renee Manzari, founder and CEO, Livity Yoga
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