Walmart Memomi virtual optical try-on capability acquisition

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Walmart have entered into an agreement to acquire Memomi, an AR optical tech comapany, which will give them fun, frictionless virtual optical try-on capabilities and power contact-free digital measurements for customers.

Since 2019, Memomi has enabled digital measurements for all Walmart and Sam’s Optical customers, across more than 2,800 Walmart Vision Centers and 550 Sam’s Clubs, and powered the Optical ecommerce experience on SamsClub.com.

Memomi is a leading provider of technology to enhance virtual optical try-on experiences, helping customers virtually “try on” eyewear in real-time for a seamless, easy and fun omnichannel experience.

Walmart’s ability to roll out our virtual try-on and contact-free digital measurements service in a short period of time shows how committed Walmart is to its customers’ need for digital care in-stores and at home.

– Ofer Saban, Chief Technology Officer, Memomi

Acquiring Memomi, an AR company, is the next step in Walmart’s journey of offering personalised, affordable access to optical care. This acquisition furthers Walmart Health & Wellness’ strategy to deliver integrated, omnichannel healthcare, leveraging data and technology to improve engagement, health equity and outcomes.

We’re excited to welcome the Memomi team to Walmart and add their capabilities to our leading virtual reality technology that is transforming the retail experience for our customers and members.

– Cheryl Ainoa, Senior Vice President, New Businesses & Emerging Tech, Walmart Global Tech

You might wonder how this impacts you, especially if you are UK based. Well it’s all part of Walmart’s strategy to engage with their customer base and keep them locked into viewing Walmart as their one stop shop from grocery shopping to ecommerce purchases and ecommerce of course includes the Walmart marketplace.

Walmart, with partners Linnworks and Payoneer, are actively courting UK retailers to sell on Walmart Marketplace, so much so that they flew top execs over from the US to be a part of the Walmart UK Global Seller Summit where they launched the Walmart marketplace opportunity in the UK. If Walmart isn’t already on your radar, speak to your multi-channel management provider and ask them to tell you more!

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