You can now sell via Instagram DMs

No primary category set

Business owners in the U.S. will now be able to sell via Instagram DMs according to Mark Zuckerberg’s announcement today.

You can now buy products from small businesses and track your order in chat on Instagram in the US. Pay with Meta Pay and checkout in a few taps.

Mark Zuckerberg, CEO, Meta

According to Meta, one billion people message a business across their family of apps each week. To make it easier for customers and businesses, Meta have introduced a new way to sell via Instagram DMs.

If you’re a qualified small business on Instagram, you’ll now be able to sell products to your customers without leaving the chat. For example, if your customer messages you about one of your products, you can chat with them about what they need and they’ll be able to order right there in the chat. In that same chat thread, customers can track their order and ask you any follow-up questions. Finally, consumers can use Meta Pay to complete purchases, making checkout even easier in just a few taps.

Using this new feature, small business owners will be able to:

  • Chat with customers in real time to answer questions and confirm purchase details.
  • Create a payment request with item description and price.
  • Request and collect payment.

And when businesses are ready to set up their digital storefront, they can use Shops on Instagram and Facebook.

One Response

RELATED POSTS..

Instagram 'Forget my past' Recommendations Reset

Instagram ‘Forget my past’ Recommendations Reset

Performance marketing ad creation strategies

Performance marketing ad creation strategies

More marketers to pull back on X (Twitter) ad spend

More marketers to pull back on X (Twitter) ad spend

New Instagram Stories Comments

New Instagram Stories Comments

Instagram Friend Map goes live to select users

Instagram Friend Map goes live to select users

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars