587 Days for Amazon EFN to get Brexit done

No primary category set
Selling internationally with Amazon webinar

After 587 days, Amazon have announced that the European Fulfilment Network (EFN) between the UK and the EU has now been fully reactivated. Reopening started in March 2022, but it was only this month on the 11th of August that Amazon announced the network was fully reactivated.

From the 1st of January 2021. Amazon’s UK FBA operations was split from the EU with no more EFN (European Fufilment Network) and an end to Pan-European FBA inventory transfers between the UK and EU. For 587 days, the sales opportunity from selling on Amazon UK dropped from 446 million EU consumers to 66 million brits but this has now been restored.

EFN gives you access to Amazon’s EU and UK customer base by allowing you to fulfil cross-border orders of eligible products with FBA inventory stored in your home fulfilment centre, subject to EFN fees – EFN is effectively keeping your stock in the UK but picking up the shipping cost when you get an international sale.

When you enable EFN in your Cross Border Fulfilment Settings, eligible international listings that were deactivated due to the unavailability of EFN for cross-border fulfilment will be automatically activated. Even after 587 days of working out how to fulfil post Brexit orders, Amazon have limited goods which can be included in EFN – the price of an eligible item must not exceed €135 in the EU or £122 in the UK

You’ll find more information on post-Brexit EFN on Amazon’s help page.

One Response

  1. More Brexit benefits, jolly good job that we have blue passports to replace those 380,000,000 doorstep customers that we used to be able to trade with easily.

RELATED POSTS..

Sophie Slade Hunswick, Content Director from Amazon consulting agency Sitruna

Mastering the Amazon: Navigating the Currents of E-comm Logistics

Amazon Business in Europe

New Amazon Business ‘Prefer Small and Medium Enterprises’ feature

Lessons from optimising Beechmore Books - An Amazon Best Seller

Lessons from optimising Beechmore Books – An Amazon Best Seller

Meet the woman behind a 6-figure health snack brand Kooky, selling on Amazon

Meet the woman behind a 6-figure health snack brand Kooky, selling on Amazon

Amazon’s first-ever Big Spring Sale

Amazon’s first-ever Big Spring Sale

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars