Amazon appeals process for Valid Tracking

Amazon appeals process for Valid Tracking

There have been a few changes to the Amazon appeals process for Valid Tracking Rate (VTR) enforcement. The updated Amazon appeals process is, say Amazon, to improve your visibility on VTR enforcement and offer faster resolution to your appeals.

The Amazon VTR impacts merchants selling on the marketplace under MFN (Merchant Fulfilled Network). To qualify for valid tracking you need to meet the following during Ship Confirm:

  • The name of the delivery service provider and the specific delivery service used for all merchant fulfilled orders; and
  • The tracking ID for merchant fulfilled orders that are delivered with a tracked delivery method or the unique parcel ID (located above the 2D barcode on the label) in case you use the Royal Mail 24®/48® delivery methods.
  • Tracking numbers are only considered valid if they have at least one carrier scan recorded by Amazon

Amazon appeals process change

The new Amazon appeals process should make your life easier:

Old process

In the past, in order to appeal against a VTR enforcement, you had to send an email to with a detailed plan of action. When a particular category was blocked, it was not visible on the Account Health dashboard.

New process

Since the 25th of July 2022, any blocked category on the Account Health dashboard has “Appeal” next to it along with a warning symbol. When you click on “Appeal”, it takes you to the appeal page where Amazon ask you a series of questions in multiple choice question format. Once you answer those questions, your appeals response is recorded.

To track the status of your appeal, you can click “View appeal” next to the blocked categories which you have already appealed for.

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