The Amazon Product Opportunity Explorer is a relatively new tool to the UK, that helps you identify opportunities to launch new high-potential products or offers that will serve pent up customer demand.
The Product Opportunity Explorer provides detailed insights into Amazon customer search and buying behaviour. This includes what customers are searching for, clicking on and buying. The sales history and pricing trends can also be tracked.
Product Opportunity Explorer niches
You can explore up-to-date and accurate data on customer needs and the current selection on Amazon. Customer needs and selection are bundled together into niches. This is an important distinction worth noting – you’re not getting data on a particular ASIN, but an indication of demand across a product set indicating if there is unmet demand and if introducing a product in that niche could prove successful.
Niches include the top related Amazon customer search terms and the top related clicked or purchased products. Top Products included in the niche cumulatively received 80% of clicks after customers entered any search term in the niche.
Each niche has a unique set of characteristics, which determine the economic potential for new products in the niche. To find your new niche, you can enter search terms, or browse the store taxonomy, as a customer would. Summary data is included in the search results to help you compare related niches of different sizes. Each niche has a detail page where you can view additional tabs of data including the top products, top search terms, insights, and trends.
The top level search results page shows summary metrics for each of the returned niches:
- Customer Need Similar products that meet a customer need are called a “niche”. The name of the niche is defined as the top ranked search term, by search volume.
- Top Search Terms Additional search terms that customers entered for the customer need of this niche.
- Sales Potential Score Sales Potential Score is a number between 1 to 10, with 10 being the highest score. It indicates the relative potential sales of a new product in this niche compared to other niches in the same product category. The score is based on historical data from product sales, customer search volume, seasonality and other input signals.
- Search Volume (Past 360 days) The total number of times customers entered any of the search terms in this niche on Amazon in the past 360 days.
- Search Volume Growth (Past 360 days) Across all of the search terms shown in this niche, the percentage change in search term volume in the past year (0-360 days), compared to the volume from the previous year (360-720 days).
- Search Volume (Past 90 days) The total number of times customers entered any of the search terms in this niche on Amazon in the past 90 days.
- Search Volume Growth (Past 90 days) Across all of the search terms shown in this niche, the percentage change in search term volume in the past quarter (0-90 days), compared to the volume from the previous 90 days (90-180 days).
- Units Sold (Past 90 days) Units sold when customers purchased products after entering one of the search terms in this niche.
- Number of Top Clicked Products Niches include the top products that cumulatively received 80% of clicks after customers entered any search term in the niche.
- Average Price The average selling price for all products in this niche in the past 90 days.
Digging deeper into the metrics available will enable you to assess, even before getting a product manufactured, not only what the demand on Amazon is, but also what the likelihood of success may be – the Amazon Product Opportunity Explorer not only reveals how many new products in a niche were launched in the past six months, but also how many of these launches were successful.
You should consider using the Amazon Product Opportunity Explorer if you have stock you’ve not previously listed on Amazon or if you are in the design stage of commissioning new products for manufacture. You’ll find the tool in Seller Central.
