ESG is high on the priorities for boardrooms around the world, and as one of the biggest FMCG manufacturers in the world, a P&G Company goal is to ensure 100% of their packaging is recyclable or reusable by 2030. As part of this, and first to launch in UK stores, Ariel PODs are now available in cardboard packaging.
This is a massive feat – plastic is the byword for pods because it’s easy to securely click the lid shut – there have been too many stories of infants trying to eat pods so security of the container is a prerequisite and P&G have ensured that their new ECOCLIC boxes meet the same levels of safety as their old plastic ones.
The Ecoclic Box (named because of the click sound it still makes) is made from 70% recycled materials, FSC Certified and most important of all it can be easily recycled by households in their paper waste recycling. The shape also improves the number of packs/pallet by 51% vs plastic tubs which reduces the number of trucks on the road by 19%.
Launched this week in major retailers across the country, if all Ariel Pods plastic tub users switched to the new cardboard ECOCLIC box, it could save up to 6,500 tons of plastic a year in Europe. What’s more, the ECOCLIC box is made with 70%+ recycled fibres while Ariel Pods are produced with zero manufacturing waste to landfill. This move is a critical step in Ariel’s commitment to help reduce virgin plastic of the Fabric Care business by 30% in Europe by 2025.
This new cardboard packaging is one of Ariel’s biggest innovations. We invested in rigorous research over 4 years to perfect it, putting consumer delight and satisfaction at the heart of our design while striving for a sustainable solution that would work for the many, not just for the few. We are really pleased that the hard work paid off and we are able to offer an inclusive packaging solution that reduces plastic while keeping the high standards of child safety. This, together with Ariel’s superb cleaning power in cold water, marks a milestone in our journey to help lower the environmental footprint of every load.– Elvan Onal, Senior Vice President, Europe, Fabric Care P&G
The packaging transformation sits as part of Ariel’s wider mission to reduce the carbon footprint of laundry. It launches alongside Ariel’s cold wash campaign to encourage a switch to cold washing temperatures as nearly 60% of the laundry’s carbon footprint comes from the in-use phase mainly due to heating the water. Ariel’s PODS® are designed for outstanding stain removal and a brilliant clean even in cold water.
Alongside Ariel, the ECOCLIC box will rolled out for other P&G brands including Fairy Non-Bio, Bold and Daz brands.