eBay acquires myFitment auto data tool

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eBay has acquired myFitment, a technology and platform that provides powerful, easy-to-use, and affordable solutions that help automotive and powersports parts and accessories sellers drive sales and avoid costly returns.

This acquisition is an important step in growing eBay’s key parts and accessories category and advancing its tech-led reimagination by bringing a valuable, tech-based tool in-house and ensuring continued benefits for eBay sellers and buyers. myFitment’s tools help sellers by optimizing fitment data for their listings, ensuring customers order the right parts and accessories for their vehicle, reducing returns and increasing buyer satisfaction.   

Fully integrated with ChannelAdvisor, myFitment’s easy-to-use online web fitment application helps sellers to manage fitment quickly and easily for the eBay and Amazon marketplaces, as well as traditional sales channels. myFitment also display the Walmart and Newegg logos on their website.

We’re not sure how the acquisition will impact users in the long term – if eBay are to make this accessible to all sellers on their marketplace the solution will need wider accessibility than ChannelAdvisors clients (ChannelAdvisor is fantastic but other multichannel management solutions do exist). Additionally, we’re not sure how much eBay want to run a solution powering sales on competitors platforms. The likelihood is that the technology will be migrated to the eBay platform listing flow in the long term and for multichannel solutions become available through the API.

eBay is home to more than half a billion parts and accessories globally, ranging from brand new replacement parts to the vintage and hard to find. As we look to elevate the user experience within this category, it is critical we provide innovative tools to help shoppers find the right parts at the right price. The integration of myFitment’s proven technology marks an important step in eBay’s tech-led reimagination. Not only will we optimize the listing process for sellers, but we will offer an added layer of confidence for buyers by simplifying how they navigate inventory to find parts that fit their vehicle.

– Chris Prill, VP, eBay Motors

We founded myFitment to help online parts and accessory sellers use technology to better connect with their customers, increase their sales, and grow their businesses. eBay is one of the leading platforms in the world for people looking to start or grow their online business, and I can think of no better partner to help bring our technology to more of the vehicle and motorsport businesses and enthusiasts we have served for nearly ten years.

– Brian Williams, chief operating officer, myFitment.


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