The conversation around diversity and inclusion has accelerated in recent times and that’s not only a good thing but a long overdue acknowledgement that everyone should be valued equally, regardless of race, colour, sexual orientation and background. One area that doesn’t get as much press coverage as it deserves is the experiences disabled people and their families experience every day of the year. That’s what the Purple Tuesday 2022 looks to address – raising awareness and improving the customer experience to help drive equality for disabled people in ecommerce.
While every business should consider diversity and inclusion just because it’s the right thing to do, there’s a solid business proposition for action – The spending power of disabled people worldwide – the #PurpleDollar -is estimated to be worth $8 trillion, increasing by 14% per annum. And, when disabled people get good service they are incredibly loyal and become repeat customers. However, fewer than 10% of organisations have a targeted plan to access this market. Businesses are missing out and so are disabled customers.
eBay has been announced as the Global Headline Partner for the Purple Tuesday 2022, a social movement and change programme initiative working to improve the customer experience for disabled people and their families 365 days a year.
Purple Tuesday, founded and coordinated by renowned disability organisation, Purple, will work in partnership with eBay, for the third year running and eBay will draw on Purple’s expertise, data and real stories to raise awareness of the barriers faced by disabled people online and support their community of sellers and employees to improve accessibility and the disabled customer experience on the eBay shopping platform.
eBay, alongside partners representing the retail sector such as Boots and Zurich, leaders in insurance will come together and share best practices with their peers to help drive positive change. They will join the thousands of organisations participating in Purple Tuesday across the globe, who will recognise their disabled customers and the improvements that are being made on the global celebration day, the 1st of November 2022.
At eBay, we’re always looking for new ways to make our marketplace accessible to as many people as possible. A huge part of making that happen is partnerships with experts such as Purple, which help unlock important conversations and create best practice examples to share with industry peers. This partnership will help us continue improving the shopping and selling experience for disabled people, and will make sure we’re creating economic opportunity that truly is for all.– Murray Lambell, General Manager, eBay UK
We need to change the disability conversation from one about vulnerable people, charity and welfare to one focused on choice, contribution and opportunity on all things disability. Purple is absolutely delighted to be working with ebay as our ecommerce partner as online accessibility is vital for disabled people in today’s digital world.– Mike Adams, Chief Executive, Purple
eBay and all Purple Tuesday Partners encourage you to join the global movement and take actions to improve the accessibility of your business and improve the customer experience of millions of disabled people across the world and access the disability market. To get involved in Purple Tuesday 2022 register at www.purpletuesday.co.