Meta have launched the first end-to-end shopping experience on WhatsApp in India, allowing consumers to shop with JioMart on the app. Could this partnership be a sign of things to come for retailers across other markets?
The new partnership with JioMart will let Indian consumers add products to their cart and pay to complete purchases, all within WhatsApp. It is the first time Meta have enabled End-to-End Shopping on the messaging platform and could hint at the new route they are taking to explore a more successful shot at ecommerce.
This is an important stepping stone for India’s leading digital economy as it provides consumers and retailers with a new way to connect seamlessly. The launch of this service on WhatsApp in India is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to come together in new ways, fueling economic growth in the country. Although this partnership is currently limited to India, retailers should keep an eye on the potential, if successful for it to move into other markets.
People in India can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number on WhatsApp.
Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.– Mukesh Ambani, Chairman and Managing Director, Reliance Industries