Shopify Collabs launches to connect creators with merchants

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Shopify have launched Shopify Collabs, a way for creators and brands to come together, making it simple for creators to monetize while giving merchants a new sales and marketing channel. 

Shopify have identified that creators are having trouble supporting themselves full time despite being the next generation of entrepreneurs. The platform aims to bring economic independence to these people whilst giving merchants a way to reach more customers at a time they need it most.

With Shopify Collabs, creators of all kinds can now easily browse, discover and partner with Shopify’s millions of merchants for free. Here’s how:

  • Creators apply for a Shopify Collabs account, and browse for Shopify merchants that align with their audience. 
  • Once they find brands they love, creators can partner with those merchants and use Linkpop, Shopify’s free link in bio tool built for commerce, to curate a selection of products to share on their favorite social and entertainment platforms.
  • When someone purchases a product using the link a creator has shared, that creator gets paid. And it’s all managed from Shopify Collabs—from discovery to payout.

Shopify is where the world’s best independent brands go to build their businesses. With Shopify Collabs, we’re making it simple for creators to discover and partner with these brands so they can make more money and reach economic independence, In the future, Collabs will be fully integrated with Shopify, giving creators access to more parts of our platform and accelerating their journey as entrepreneurs.

– Amir Kabbara, Director of Product, Shopify

Expand your business with Collabs

Once merchants install Collabs and make their store and products discoverable, creators can apply to join that merchant’s community. Shopify Collabs can then be used to manage the relationship with that creator, supplying everything they need, like unique links or discount codes, to share that merchant’s products with their audiences. Because Collabs is built on Shopify, the entire process is managed centrally from the merchant’s Shopify admin, which means inventory, order, and customer information are kept up to date, giving a real-time view of the merchant’s entire multichannel sales.


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