Amazon Prime Early Access Sale

No primary category set

Amazon are to hold a Prime Early Access Sale, a new two-day shopping event exclusive to Prime members and massively in advance of Black Friday, which falls at the end of November. In recent years, we have seen retailers try to stretch Black Friday over a week rather than one massive day of sales, and now Amazon are trying to drag some of those sales into the previous month.

The event begins 11th October at 12am and runs for two days through to the 12th October in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S.

The Prime Early Access Sale gives members a chance to kick off the festive shopping season early with hundreds of thousands of deals globally, from fashion and electronics, to toys and everyday essentials. Prime members will find top brands such as Shark, Nespresso, Philips, Oral-B, Samsung, Xiaomi, iRobot, LEGO, Melissa & Doug and Hasbro.

Taking place six weeks ahead of Black Friday, this new, exclusive Prime benefit provides an additional opportunity for members to get their hands on what they need, for less, whilst helping to spread out their seasonal spending.

Across the UK, our Prime members will get the opportunity to start shopping some of the season’s top deals before anyone else with Amazon’s new Prime Early Access Sale. You may not be ready for Panto and mince pies but with fewer than 90 days until Christmas, it’s not too early to start planning your shopping for the festive season ahead, and this exclusive 48-hour sales event will help people save money and shop smarter as we head into the festive season.

– John Boumphrey, UK Country Manager, Amazon

Ahead of this coming Christmas season, if you haven’t already then sign up for AmazonSmile, Amazon’s charity initiative that allows customers to support their favourite charity, be it local or national, big or small, at no extra cost to the customer or charity. Year round, each time customers shop eligible products with AmazonSmile turned on in the Amazon Shopping App or at, Amazon will donate 0.5% of the net purchase price to the customer’s chosen charity.

Prime Early Access Sale is available to shop on, or the Amazon mobile shopping app.

Christmas FBA deadlines for 2022

As a reminder, you need to make sure that your inventory arrives at fulfilment centres by these dates to ensure you don’t miss out on the biggest sales events of the year:

  • Black Friday week: 4th of November
  • Christmas: 11th of December


Amazon 2023 Stats and Performance

Amazon 2023 Stats and Performance

Amazon funded Quantity Discounts by Amazon

Amazon funded Quantity Discounts by Amazon

Pile ou Face success in lost package lucky dips

Pile ou Face success in lost package lucky dips

Sophie Slade Hunswick, Content Director from Amazon consulting agency Sitruna

Mastering the Amazon: Navigating the Currents of E-comm Logistics

Amazon Business in Europe

New Amazon Business ‘Prefer Small and Medium Enterprises’ feature

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars