Boots, a popular UK health and beauty retailer, will launch a new online marketplace in spring 2023 welcoming third-party brands into its digital offering and extend the range of products available on boots.com.
Beauty and health brands will be interested to hear that the new marketplace will allow brands of any size to list on the platform. This means that new and emerging brands will be able to benefit from one of the most trusted brands in the UK. The new offering is part of Boots’ ongoing digital strategy to rapidly extend the range of the UK’s most visited health and beauty website and explore new and diverse categories for its customers.
Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands. Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.– Paula Bobbett, Chief Digital Officer at Boots
Marketplace products will be integrated with the existing product range on boots.com, offering customers access to hundreds of new brands across established names and new sellers. The marketplace will be powered by Mirakl and customers will still enjoy a single checkout for mixed baskets and access to all of the usual benefits including the Boots Advantage Card points.
Brands can register their interest and find more information here: suppliers.boots-uk.com
Boots is a heritage brand loved and trusted by British consumers, and in launching its new marketplace it is delivering on its promise to deliver customers more of the products they want, from a carefully curated selection of third-party suppliers that meet the company’s extremely high-quality standards. As Mirakl continues to power the marketplaces of some of the UK’s biggest brands, we are delighted to be working with Boots, a champion of British retail.– Sophie Marchessou, Executive Vice President, Customer Success, Mirakl