Shopify Markets Pro and Shopify Translate & Adapt launched to strengthen international selling

Shopify

Shopify has launched two new solutions to strengthen international selling for merchants. These include Shopify Markets Pro, a new cross-border merchant-of-record solution and Shopify Translate & Adapt, a feature that quickly and accurately localizes the customer journey.

Using Shopify markets has been a game changer for us. It has given us transparent, easy-to-digest data that helps inform how we are performing globally, Utilizing this data has also allowed us to make more strategic marketing decisions, such as offering an improved shipping service, more localized payment methods or introduce new languages appropriate to specific markets. This all helps fuel our growth strategy.

– David Wiggins, Head of Ecommerce, Walk London

Shopify Markets Pro

Powered by their partnership with Global-e, Markets pro makes it simple for Shopify merchants to expand their businesses globally to 150+ countries overnight by doing the following:

  • Manages compliance on behalf of the merchant.
  •  Accesses affordable express shipping with DHL.
  • Creates a seamless consumer experience.

Learn more about how Shopify Markets Pro can help with international expansion here. This feature is available in early access to US merchants starting today.

Shopify Translate & Adapt 

Shopify Translate & Adapt is a new app that works with Shopify Markets and Shopify Markets Pro and will help merchants quickly and accurately localize the customer journey by:

  • Translating their store into different languages with both manual and machine translations.
  • Adapting custom content for each market.

Shopify Translate & Adapt is available to all merchants globally starting today. Learn more here.

Expanding to new markets without a localized consumer experience means you’re leaving untapped potential on the table. Shopify Translate & Adapt overhauls how Shopify merchants can build high-touch storefronts for each market, all from a single store and platform, and we think it’ll be a game changer for increasing consumer empathy and conversion. 

– Rohit Mishra, Director of Product, Shopify
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