West Ham United FC name Huboo fulfilment partner

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Huboo have been growing rapidly over the past few years and all too often we don’t hear much about the success of the day to day operations of successful suppliers to the ecommerce world. That’s why it’s great to hear that they will be the global Official Logistics and Fulfilment Partner of English Premier League’s West Ham United FC from the start of the 2022/23 season in a multi-year agreement.   
This ground-breaking partnership and business-led agreement will see Huboo facilitating the effective delivery of the Club’s lucrative retail and merchandising arms of the business to support both the Men’s and Women’s teams of West Ham United FC.  

While this is just one of their customers, it’s high profile and will raise Hubbo’s visibility in the industry which can only attract more retailers to investigate their offering.

As Huboo continues to grow at pace and our expansion across Europe accelerates, we’re pleased to have such a prestigious and historic brand as West Ham United FC as a partner and client. It’s testament to our expertise in the world of sport – we’re extremely well placed to become an integral part of the Club’s operations which will see Huboo providing a service for its fan base worldwide.

For us, this is an authentic relationship which is forged from our core values and focus on teamwork and whose foundations are built on an overarching admiration for the football club itself. We hope that our partnership with West Ham United FC will help us to grow across multiple platforms and markets simultaneously.

– Paul Bennett, Chief Marketing Officer, Huboo

We are extremely excited to begin this journey with Huboo. They have demonstrated extraordinary growth in the years since they were founded, and we look forward to growing with them as the Club continues its upward trajectory both on and off the field.

– Nathan Thompson, Chief Commercial Officer, West Ham United

Founded in 2017 in Bristol, award-winning Huboo has since become fully operational across a host of strategic locations in Europe, including the Netherlands, Spain and Germany, offering eCommerce customers a fully integrated service across each market they choose to operate in. 

The company have had an ambitious growth trajectory, having increased from two employees – Founder and CEO Martin Bysh and CIO Paul Dodd – to more than 800 employees, over 1,100 customers and nine locations across UK & mainland Europe.

Huboo’s uniqueness lies in its fully flexible and bespoke fulfilment solution, combining best-in-class full stack technology wholly owned and developed by its inhouse team with humancentric operational excellence, to create an eCommerce platform perfect for fast growing companies. 


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