Where’s Ecommerce headed for the rest of 2022?

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In the guest post today, Bobbie Ttooulis, Group Marketing Director at GFS, takes a quick look at what trends emerging for the rest of 2022 in Ecommerce, and what retailers must embrace and expect.

Meet GFS at ChannelX World

You can hear more from Bobbie, at ChannelX World, taking place on the 13th of October in London. She will be joined on stage at 12:25 by industry guest speakers Zoe Donovan, Digital & Marketing Director at LK Bennett, Steve Davies, COO at Eve Sleep, and Hannah Lia, Operations Director at Hampers.com. You can book your ticket for the conference here, for this and many other keynote sessions taking place throughout the day.

As well as the conference sessions, there will also be an exhibition and workshops taking place throughout the day. Bobbie will be leading a workshop at 11:15, with Hannah Lia, Operations Director at Hampers.com. You can book your free ticket to attend this workshop and visit the exhibition here.

Trends emerging for the rest of 2022 in ecommerce

Sales Channels

The share of sales via mobile is estimated to have gone up to 57.6%, up from 53.9% in 2021. The demand for mCommerce is only expected to rise and overtake desktop shopping as the dominating shopping channel for digital shoppers. Nothing surprising there, but are retailers making e-shopping mobile friendly for customers so it’s a smooth,

The massive jump from 24.2% online shoppers in 2019 to 29.8% in 2020 is a benchmark, but despite high street shopping being back, shoppers seem to continue enjoying the convenience of online shopping with 33.5% online shoppers so far, which is expecting a bigger push as we inch towards 2023.

As businesses continue to increasingly rely on online sales, it’s important for retailers to strategise towards an omnichannel strategy covering all touch points and aligning all channels to create a consistent and stand-out experience. ensure every part of the shopping journey from product exploration to checkout, on to delivery and returns is seamless and a positive journey for the customer.

Top-Ranking Countries

Despite the ongoing crisis, the UK stands at number 4 among the top ecommerce revenue-generating countries only after China, USA, and Japan.

Top 5 (2022) in billion USD (US$)

  1. China 1,412.00
  2. United States 986.10
  3. Japan 215.10
  4. United Kingdom 199.90
  5. Germany 141.20

Big Growth in Southeast Asia

ecommerce across Southeast Asia is projected to pass the $100 billion mark by 2023, a big leap from $37.22 billion in 2019 and probably the largest globally. The countries particularly earmarked for big growth in this region are the Philippines and Indonesia, with the latter’s ecommerce adoption growth rate counted among the largest globally. Watch out world!

Personalised Experience

Personalisation is quite welcome when it comes to the online shopping experience. According to polls, 35% of people say they would be shopping online more if they could virtually try on a product before buying it, and 22% would be less likely to visit a brick-and-mortar store if AR was available on the ecommerce platform. This also means more scope to offer personalised product recommendations and tailored options at checkout, which could impact revenue positively. A study shows that retailers building even basic personalisation capabilities achieved a revenue lift of 10% or more.


As ecommerce businesses continue looking for solution, it’s a given that an out-of-the-box approach is needed right from backend to frontend. Increased capabilities around digital experiences, unique features, API-driven functionality to streamline order fulfilment and delivery — and everything it takes to future-proof operations.


Consumers and businesses alike are taking sustainability more seriously. While buyers are looking for sustainable options in their choice of delivery and with eco-packaging, businesses are looking at different operational dimensions where a more eco-conscious approach can be implemented to reduce environmental impact.

See what this carbon-neutral company did to introduce sustainable delivery and work towards its green goals.

Ready for a coffee catch-up?

Delivery is a key aspect of ecommerce — are you ready to have an engaging, honest conversation about it? We’ve been brewing some ideas on making the best of this time before the delivery season hits peak!

What it means is this… you ask the questions on your mind around delivery operations and a delivery pro at GFS shares the answers over a warm cup of coffee (or tea if you prefer!).

Let’s just say this is a very personalised delivery Q&A PLUS you receive a free coffee/tea gift bag from the much-loved Betty’s!

Sign up and see complete terms and conditions here.


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EU-Phoria Breaking Barriers for EU Shipping with IOSS

GFS acquired by ILG/Yusen/NYK Group

GFS acquired by ILG/Yusen/NYK Group

ChannelX World will be back in 2024

ChannelX World will be back in 2024 (hopefully without a fire alarm!)

Last call: Get your ChannelX World Ticket now!

Last call: Get your ChannelX World Tickets now!

ChannnelX World Conference App

ChannelX World Conference App

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