Amazon Belgium launches for Q4

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Amazon’s latest marketplaces has spun up it’s servers and started taking orders. Amazon Belgium has publicly launched at Amazon.com.be.

Belgium is now available as a new country option in your EU Seller Central account, and your Professional Selling plan will cover Belgian store. If you don’t see Amazon.com.be in your Seller Central drop-down menu, go to How to expand to other stores and follow the instructions to enable multi-store selling.

As you would expect, Amazon Prime has been launched on Amazon Belgium with a 30 day free trial and then costing a staggeringly low €2.99 a month or €25 per year. This is a massively low fee and still includes fast and free delivery on millions of items, unlimited streaming on any device with Prime Video, free video games and in-game offers with Prime Gaming and unlimited digital photo storage with Amazon Photos.

If you compare with the £95 you’ll be paying annually for Prime in the UK, it’s obvious that Amazon are looking to be seriously attractive to consumers – perhaps because they have competition from Bol.com who although based in the Netherlands have a healthy prescience in Belgium.

Although a relatively small European country it’s densely populated with over 11.5m residents, making it attractive for distribution purposes as everyone is relatively close together. Belgium also punches above it’s weight with both the headquarters of the European Union and headquarters of NATO based in it’s capital city, Brussels.

After months of preparation, we are really proud to open the virtual doors to the all-new Amazon.com.be. From today, we’ll serve our customers in Belgium better with a local, multi-language shopping experience, as well as Prime membership, and delight them with a vast selection of international and local Belgian brands just in time for the holiday season.

– Eva Faict, Country Manager, Amazon.com.be

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