Amazon Prime Early Access Sale now live

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The Amazon Prime Early Access Sale has started, Prime members can start checking off their Christmas shopping lists with deep discounts across categories. The two-day sale starts today and offers Prime members exclusive access to hundreds of thousands of early deals this holiday season.

Some of the top deals include a Ring Video Doorbell Pro + Plug-In Adapter for £69.66 (£90 saving), a JVC 2K Fire TV 32” for £145.00 (£104.99 saving), LEGO Ford Mustang for £26.19 (£18.80 saving) and Felix Cat Food for £30.17 (£10.25 saving). Prime members in the UK can shop items eligible for Free One-Day Delivery. Prime members in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool and more can access Free Same-Day Delivery for eligible items.

The Prime Early Access Sale is running for today and tomorrow in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S.

Support Small with the Prime Early Access Sale

Prime members can discover and shop products from small and medium business brands by looking out for the Small Business Badge. For more information about the Small Business Badge and to shop curated collections for Prime Early Access Sale, visit

Christmas FBA deadlines for 2022

As a reminder, you need to make sure that your inventory arrives at fulfilment centres by these dates to ensure you don’t miss out on the biggest sales events of the year:

  • Black Friday week: 4th of November
  • Christmas: 11th of December


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