Sarah Bryant is Director of SMBs at eBay UK and someone who has a deep understanding of what works and what doesn’t when it comes to selling on the marketplace.
We sat down with Sarah to learn more how to perfect eBay listings, eliminate common mistakes, what drives conversion rates and reduces returns.
In the video, you’ll also discover how you can learn more about perfecting eBay Listings with content suitable for both brand new eBay sellers and established eBay Businesses.
00:00 Biggest mistakes people make when creating eBay listings
01:55 Tip to potentially reduce returns by 35%-40%
03:26 What quality video production do you need for listings and eBay shops
06:03 Item Specifics – How much effort should you put in?
08:45 Promotional tools – which to use, when and why
13:20 Mistakes to avoid when using eBay Promotions
16:22 If you liked this content, where can you learn more? – Start Up Scale Up, ProTrader and eBay Academy. You can sign up for eBay Academy here.
15 Responses
Think I will have a bash at micro surgery
Cant be any more complicated
we understand the theory of item specifics ,though in practice listing using item specifics, can be frustrating, complicated , time consuming, unintuitive,
repetitive or inaccurate, , often needlessly broke down to just about their atomic structure
and for mister pattersons benefit
we are ultra expert with cherry on the top listing on ebay
we have listed on ebay for over 20years multiple ids millions of sales
we dont give a flying fiddle if were finding fault with ebay
we want ebay to be better , we make our living from ebay
piddling up their back wont change their methods
Descriptions ! if they are of such importance
WHY DOES EBAY HIDE THE DESCRIPTION
with a “see full description” click thru
with respect to sarah bryant
does see actually sell, or operate a business on ebay
does she actually have experience of listing
at the sharp end
To create a stand alone eBay listing (including a correct and full item description) is without doubt the longest process of any major online selling platform. Period.
The item specifics are a joke. There are those of you that will say however “but eBay needs this information so as the buyer can find what they want”.
Absolute poppycock. The eBay item search is so gamed by promoted listings and the hiding of other sellers items that in reality often the buyer can’t find what they want because eBay are only showing the items that they think are appropriate (and more profitable).
Sales have crashed, page views have crashed and for the first time in 20 years we are now selling more on other platforms than we are on eBay.
Listing on ebay is now like ,playing chess , the price is right and
Pass the parcel, ,
All at once
Great advice but no matter how many times you picture and mention a defect in a listing a buyer will still open not as described return and get supported via ebay for the return.
Amazon don’t require 10 – 12 pictures for items and manage to sell much better than ebay. If listing already created takes about 30 seconds.
Shopify make it quick and easy to list. Up to 17 boxes to list plus 3 -5 for Google Shopping
ebay up to 52 potential boxes to fill in to create a listing for wine glasses. 3 different boxes saying the item includes wine glasses.
New listing tool is still awful even after the recent changes, to much clicking in and out out boxes. Style over substance.
Item specifics is a waste of time. When you search using item specifics, our listings still come up regardlesss of whether they are on our listing. Then they are completely undermined by promoted listings.
The only way to succeed on eBay is promoted listings.