Q&A with Julie Briggs – Boohoo

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Julie has spent over 20 years in the ecommerce logistics and B2C sector and has built up a wealth of experience and knowledge in operations, commercial and client facing roles. Having spent her career journey in the UK domestic carrier industry & PUDO sector, she decided to take her experience & knowledge over to ASOS in 2018.

In November 2021, Julie took on a newly created role within the Boohoo group to lead the development of the delivery and returns strategy with a robust multi-carrier platform.

Julie will be sharing her experiences at ChannelX World on the 13th of October (Thursday next week). To hear more from Julie, register for your ticket today!

Book your ticket for ChannelX World – Merchants, retailers and brands can attend for free by using the code CHANNELXFREE at the basket. Limited number available.

About Boohoo

Boohoo started as one brand in 2006 and now operates 13 brands, growing extensively in the UK and internationally.  Today it is stable of  pure play online brands servicing customers globally, generating sales of around of over £1.98bn.  Despite current headwinds revenue is up 56% over  the last 3 years. They have 19m active customers and a staggering 60m social media followers.

Q&A with Julie Briggs

Tell us how you got into the carrier industry?

It was purely accidental! Post education, I briefly studied Fashion Design but I was eager to get into the workplace. A full-time opportunity arose to join Littlewoods Group in an operational role. 12 months in, I moved over to the logistical arm of the business, Business Express. Business Express was the carrier provider for Littlewoods Group and providing a delivery services for the Group and other mail order businesses, before the online boom exploded!

Tell us about your career journey & why you’ve remained committed to B2C sector?

I joined Business Express, who at the time created an in-house Customer Service department. This was well before digitalisation was around. Having spent a number of years in this environment, undertaking a number of different roles. I decided to move over to the Commercial team to start my journey in Account Management. Account Management opened up a broader learning taping into all areas of the business, from financial management to marketing. Its’ been fascinating to watch the evolution in the e-commerce and logistics sector. Each day presents a new set of challenges and love taking those challenges on!

What made you move over from Carriers to e-tail businesses, and which side do you prefer?

It was a natural progression for me. Working closely with large Global multi-channel retailers for many years, understanding their needs and providing solutions adaptable to the market conditions at the time was something I loved. When I was offered the opportunity to work in the Carrier Team for ASOS & Boohoo, how could I refuse? It’s nice to be on the Retail side and work collaboratively with our carrier partners. I feel incredibly lucky that my careers choices have given me a broad and deep understanding of both sides of the service proposition.

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