Sell in the Amazon Prime Early Access Sale

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The Amazon Prime Early Access Sale is a new two-day shopping event exclusive to Prime members. The event begins next Tuesday, the of 11th October at 12 a.m. BST and runs through the 12th of October in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S.

The Prime Early Access Sale gives members a chance to kick off the festive shopping season early with hundreds of thousands of deals globally, from fashion and electronics, to toys and everyday essentials. Prime members will find top brands such as Shark, Nespresso, Philips, Oral-B, Samsung, Xiaomi, iRobot, LEGO, Melissa & Doug and Hasbro, and some incredible savings on top of Amazon’s already low prices.

Taking place six weeks ahead of Black Friday, this new, exclusive Prime benefit provides an additional opportunity for members to get their hands on what they need, for less, whilst helping to spread out their seasonal spending.  To discover more or join Prime visit

Have your deals in the Prime Early Access Sale

As a retailer, if you want to have your offers showcased in the Prime Early Access Sale, you need to submit a Prime Exclusive Discount or Coupon before the 11th of October.

Across the UK, our Prime members will get the opportunity to start shopping some of the season’s top deals before anyone else with Amazon’s new Prime Early Access Sale. You may not be ready for Panto and mince pies but with fewer than 90 days until Christmas, it’s not too early to start planning your shopping for the festive season ahead, and this exclusive 48-hour sales event will help people save money and shop smarter as we head into the festive season.

– John Boumphrey, UK Country Manager, Amazon

Christmas FBA deadlines for 2022

As a reminder, you need to make sure that your inventory arrives at fulfilment centres by these dates to ensure you don’t miss out on the biggest sales events of the year:

  • Black Friday week: 4th of November
  • Christmas: 11th of December


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