For the first time, the TikTok community will be able to buy pet care products from some of the world’s best-known pet brands directly through TikTok Shop UK retailers. As pet content explodes in popularity on TikTok, the UK community will be able to shop their favourite products in the Pets Category, from a range of retailers, selling brands including Mars Petcare, Nestlé Purina and Lily’s Kitchen.
The TikTok Shop Pets Category represents an opportunity for retailers of pet products to exploit TikTok and gain market share from new demographics. In markets like the UK, already more than 60% of sales come from mobile according to Patrick Nommensen, Senior Director, eCommerce Operations at TikTok when speaking at ChannelX World earlier this month.
With the #DogsOfTikTok hashtag and #PetsOfTikTok hashtag racking up billions of views between them, the TikTok community can’t get enough of pet content. Some of the platform’s most popular pets include Jackson the Wonder Dog (@jacksonthewonderdog), professional assistance dog @eeveead (406.4k followers) and “Ambassadors of Fluff” Mia and Jerry @mmeowmmia (4.9M followers).
What will be key for many retailers is partnering with creators (or fostering in-house creators).
Creators enable brands to talk directly to audiences that already exist. Creators allow these brands to access new audiences through creators who have fostered a really hyper engaged community, based on authenticity and trust. Live streaming in particular is really pushing the boundaries of what consumers can expect from commerce, and also what brands can offer to the consumer.– Patrick Nommensen, Senior Director, eCommerce Operations, TikTok, at ChannelX World
The UK TikTok community will now be able to purchase pet care items including pet food, accessories, treats and supplements directly through TikTok Shop. Top creator Katylee Bailey (@k4tyl33) will be involved in the launch of the Pets category, hosting a live shopping event on 26th October where she will talk through her must-have products and recommendations.
The community will be able to purchase pet care products directly from retailers such as the Herbal Dog Company (@herbaldogco), PatchPops Boutique (@Patchpops Boutique) and Lords And Labradors (@lordsandlabradors) who will be selling products from both their own ranges and pet owners’ favourite brands including Lily’s Kitchen, Dr. Elsey’s , Naturea, Puriform, Necoichi, Terra Felis, Lucky-Kitty, Harringtons and Ziwi Peak. Products will range from tasty pet food and treats to pet toys and wellness products.
Pet content plays a huge role in making TikTok the joyful place it is today, and we know the TikTok community loves nothing more than sharing their pets with the world. By introducing pet care products to TikTok Shop UK, our community will now be able to explore and discover new pet content and stock-up on essential pet care products from leading brands. I’m excited to see how pet care brands harness the platform to showcase their products in unique and creative ways.– Patrick Nommensen, Senior Director, eCommerce Operations, TikTok, at ChannelX World