A very different Black Friday on eBay

No primary category set

eBay say that 2022 is presenting a very different Black Friday, with the rising cost-of-living and environmental concerns being front of mind for many shoppers.

Last week in the run up to a different Black Friday, the evening of Tuesday 22nd November was the busiest period in terms of site traffic, suggesting consumers were been scouring the site and planning what they wanted to purchase in advance in order to be more considerate about their spending. Throughout November eBay have also seen a significant surge in people searching for ‘refurbished tech’ as they explore their choices in terms of both price and waste.

eBay research found that 23% of people were hoping to shop for Christmas this Black Friday, and this has been reflected across the best performing categories and items. eBay have also seen a 204% uplift in “stocking fillers” this month, and Black Friday has shown shoppers with smaller budgets have been capitalising on offers for popular smaller gifting items, like the Hotel Chocolat Velvetiser from the eBay Certified Refurbished Hub.

Across Home and Technology, the hugely popular Dyson hair products and vacuums have been making their mark in the top 10 best-selling products. Refurbished Mattresses and iPhones have also been popular – suggesting people are making use of discounts to make serious savings on those high-ticket items. 

A Different Black Friday

Some of the early deals that have proved popular include:

  1. Dyson Supersonic hair dryer – Refurbished
  2. Apple iPhone 13 Pro 128 GB – Refurbished 
  3. Dyson V11 Absolute Cordless Vacuum – Refurbished
  4. Dyson Airwrap styler Complete (Nickel/Fuchsia) – Refurbished
  5. Hotel Chocolat Velvetiser Hot Chocolate Machine Copper With Free 2 Cups Grade A
  6. Ninja Foodi MAX 9.5L Dual Zone Air Fryer – AF400UK | Certified Refurbished
  7. Cheap Fast Dell Latitude Windows 11 Laptop i3 4th – 6th Gen 16GB 256GB Blue Pink
  8. Emma Certified Original Refurbished Mattress, Memory Foam, Medium Firm, 25cm

Even bigger discounts

If you missed out on getting the Dyson Supersonic Hair Dryer in the Black Friday sales? Fear not, eBay has restocked and is giving shoppers an additional 10% off the already deep discount! 

Using the discount code CYBER 10, shoppers can get their hands on the refurbished Dyson Supersonic hair dryer for just £170.10 (Original RRP £359.99) – over 50% off!

Other heavily discounted products on eBay include the Apple iPhone 13 128GB, Skullcandy Sesh Evo (green, aqua, deep red, grey), Refurbished Simba Hybrid Mattress Topper, Shark Cylinder Anti Hair Wrap Pet Vacuum Cleaner | Refurbished, De’Longhi ECAM23.460.S Bean to Cup Coffee Machine, KitchenAid Mini Food Chopper Food Processor, Microsoft Surface Pro 5, and Dynabook Toshiba Satellite Pro Laptop.

RELATED POSTS..

Deep dive into eBay Offsite Ads with Anthony Okoro

Deep dive into eBay Offsite Ads with Anthony Okoro

eBay Marketplace - Exploring Business Growth Opportunity

eBay Marketplace – Exploring Business Growth Opportunity

eBay generative AI-powered Shop the Look

eBay generative AI-powered Shop the Look

eBay acquire Goldin, sell eBay Vault

eBay acquire Goldin, sell eBay Vault

eBay Roadshow Leicester - 18th April

eBay Roadshow Leicester – 18th April

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars