Amazon invests in growth of European SMBs

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Amazon are continuing to invest in European SMBs. In 2021 alone, amazon supported SMEs to achieve over €14.5 billion in exports and create 100,000 new jobs.

Third-party sellers, many of whom are SMEs, account for more than 50% of everything Amazon sell across the European region, covering eight EU member states (Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium), the UK and Türkiye.

European SMBs sold 2.2 billion products on Amazon in 2021

In 2021, SMEs selling across Amazon’s European region achieved export sales of more than €14.5 billion – a 10% increase on the prior year. By way of comparison, that’s a faster rate of growth than the increase in intra-EU export volumes between any EU member state last year. It is also significantly higher than the 2.7% average annual growth rate in extra-EU trade volumes across the Eurozone as a whole. More than half of all SMEs on Amazon are now selling their products across the EU and internationally.

In 2021, SMEs across Amazon’s European region sold more than 2.2 billion products to customers worldwide – that’s more than 4,200 products every minute. That sales volume was 65% higher than in 2020, and the number of SMEs selling in Amazon stores has also increased markedly, up by around 20% compared with 2020. More than 50,000 SMEs across the region exceeded €100,000 in sales through Amazon during 2021 – that’s a 25% increase in the number of firms passing that threshold in 2020 – and more than 2,500 SMEs surpassed €1 million in sales for the first-time last year.

The significant increase in reaching new customers globally by selling in Amazon stores also translates into an increase in jobs and employment opportunities. Every year Amazon ask their selling partners for an update on how their business is progressing. That research gives good insights into the factors that matter for their SME partners. It’s clear that many firms are taking on new staff to help manage higher volumes of sales. To date, SMEs across the European region who sell in Amazon stores have created more than 650,000 new jobs to support their businesses online.


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