Amazon is helping cats relax before Bonfire Night

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It will soon be Bonfire Night, where we celebrate the fact that parliament is still in one piece or at least the houses of parliament are, let’s not get too political. In the lead up to the night of bonfires and fireworks Amazon have been thinking about how to help cats relax.

Music composer and cat expert Anita Kelsey has been commissioned by Amazon to create an all-new piece of music designed to relax cats on what can be a particularly stressful night for them – available exclusively through Alexa-enabled devices. Unfortunately those of you without an Alexa will have to find other ways to soothe your distressed cats.

I’m excited to be working with Amazon to offer pet guardians different ways to help their cats, as it’s so important to prioritise their wellbeing.

– Anita Kelsey, Feline behaviourist & author of ‘Let’s Talk About Cats’

The specially composed music for cats, which was created following scientific research showcasing that cats prefer species-approporiate music, is accessible by simply saying “Alexa, help my cat relax”, which will then prompt the track to play and help put furry companions at.

Dogs can relax too!

Alexa is also on hand to help dogs, who can start relaxing music for themselves by simply barking. A new Alexa Shared Routine, ‘Press Paws’, allows dogs to calm themselves by trigerring a routine using sound detection. Once the routine, here, is enabled, Alexa will play the ‘Classical for Dogs’ playlist, available for Amazon Music customers – including Prime members, and Amazon Music Unlimited customers. Dogs barking with classical musical playing in the background sounds quite chaotic, so let’s hope it works.

Bonfire Night is an exciting time for humans, but for many pets, including cats, it can be frightening and stressful, Recent scientific research has shown that certain music can relax animals, with cats responding positively to more specific tones and frequencies. Music, such as the track available for cats exclusively through Alexa, is specifically designed to calm cats and help keep them at ease during what can be a stressful evening. I’m excited to be working with Amazon to offer pet guardians different ways to help their cats, as it’s so important to prioritise their wellbeing.

– Anita Kelsey, feline behaviourist & author of ‘Let’s Talk About Cats’

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