eBay 2022 Preloved Black Friday

No primary category set

As promised by eBay, this year their marketing is entirely focused on a refurbished and preloved Black Friday. The key banners on the site promote refurbished tech, imperfect and preloved trainers and fashion, and imperfect beauty.

Research from eBay UK discovered that 52% of people will be shopping for second-hand or refurbished products this festive season, with saving money as the top incentive (56%) for changing their shopping preferences.

In its current form Black Friday is broken, but it’s not too late to make it relevant for today’s consumer.

While it was first introduced to offer consumers big savings ahead of the festive period, it no longer delivers on that same promise of value. For shoppers it creates a frenzy, with a ‘buying for buying sake’ mentality.

The cost of living and climate crisis presents new parameters as consumer shopping habits continue to change, as we’ve seen a sharp increase in purchases for pre-loved and refurbished.

We know there’s a better way that we can do Black Friday together. Our hope is to inspire the nation to think differently when they’re doing their Christmas or Black Friday shopping this year – if they buy one or two pre-loved or refurbished items to start with, it’s a positive step that allows products to take on a new life by keeping them out of landfill.

– Murray Lambell, General Manager, eBay UK

Refurbished’ items on eBay have been expertly restored and vetted to work like new, allowing shoppers to save on popular products including recent releases and previously discounted models. Buying refurbished is not only better value, but it significantly expands the lifespan of the item, preventing it from going to landfill and reducing its overall environmental impact.

As you would expect there are still some high profile brands in eBay’s marketing, with Hero deals designed to pull consumers into the site from where they’ll be exposed to the millions of refurbished and preloved Black Friday deals from smaller sellers.

This includes the hottest deals on Dyson hair products with 30% off on eBay’s Certified Refurbished hub, and the coveted Dyson Airwrap is now back in stock and retailing at just £244.99 on eBay’s Certified Refurb hub – a huge saving of £205 on the new RRP of £449.99.

Black Friday sales of Dyson with 30% off the Certified Refurbished cost is exclusive to eBay but get in quick as deals on run through to the1st December 2022. Discount is available on site here.


eBay Seller Update - eBay UK Fee Changes Shop Fees Regulatory Operating Fee per-order fee

eBay.com per-order fee rises to $0.40

eBay Seller Update - eBay UK Fee Changes Shop Fees Regulatory Operating Fee per-order fee

New eBay Regulatory Operating Fee Surcharge

eBay Seller Check-In March 7th

eBay Seller Check-In March 7th

eBay Authenticity Guarantee process updates

eBay Authenticity Guarantee process updates

eBay's Mark Monte-Colombo on the Refurbished Tech opportunity

eBay’s Mark Monte-Colombo on the Refurbished Tech opportunity

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars