eBay says shoppers will buy second hand this Black Friday

eBay are predicting that shoppers will be opting to buy second hand this Black Friday as the cost of living remains a top concern for consumers.

eBay UK have found that 52% of people will be buying second hand or refurbished products over the festive season to save money. 56% say that saving money is a key decision in changing their shopping preferences.

This year, eBay also say consumers intend to spend over £100 less on average than last year. This figure shows how inflation is affecting purchasing habits during the key shopping events that businesses heavily rely on. Buying pre-owned goods wont be a fresh habit for 2022 though, in 2021, eight out of 10 best-selling Black Friday deals purchased on the online marketplace were refurbished.

The growth of pre-owned purchasing on eBay was helped by the platforms fashion sponsorship of Love Island earlier this year. In September eBay UK revealed that nearly half of viewers (47%) admitted that they would consider buying pre-loved over new items since watching.

To keep consumers in the mood to purchase second hand this Black Friday, eBay will only promote refurbished and pre-loved deals for the Friday 25 November event this year.

The cost of living and climate crisis presents new parameters as consumer shopping habits continue to change, as we’ve seen a sharp increase in purchases for pre-loved and refurbished.

We know there’s a better way that we can do Black Friday together. Our hope is to inspire the nation to think differently when they’re doing their Christmas or Black Friday shopping this year – if they buy one or two pre-loved or refurbished items to start with, it’s a positive step that allows products to take on a new life by keeping them out of landfill.

– Murray Lambell, general manager, eBay UK
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