European Marketplaces: Ecommerce World Review

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If you missed the Ecommerce World Review of Europe’s leading marketplaces session at midday today, then you can download the European Marketplaces 2022 Report here.

European Marketplaces: Current Trends

With an analysis of 15 of the top European marketplaces by website traffic, the report covers top trends across the marketplaces including:

  • The rise of many more niche, specialist and retailer led marketplaces.
  • Amazon is still strong but not dominant in all European countries – Bol and Allegro are currently holding their own.
  • The Top 500 Brands are increasingly being seen across on more than the biggest marketplaces – they are popping up on niche sites and opening their own marketplaces.
  • Brands are getting more say – Marketplaces are looking to differentiate themselves by allowing brands to manage profiles on their platforms.
  • There is an increasing focus on counterfeit and piracy protection.
  • Technology – Live Streaming, AI, VR and eventually the metaverse all play a growing role.

Future Trends

  • Expect to see even more tightly focussed marketplaces
  • Expect to see more etnerprise marketplacecs
  • There will be a growing use of B2B Marketplaces
  • The marketplace model is everywhere – Social, Airbnb, the dark web
  • Live streaming and enterntainment
  • Improved search – voice and visual
  • AR and VR are already here – Is the Metaverse next?

For full in-depth analysis of the European Marketplaces, download your free copy of the report.


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