YOOX NET-A-PORTER first launched their online marketplace earlier this year and to expand further they are launching a new HOME DÉCOR + ART category.
As part of this category launch, furniture will be available to purchase, unlocking a more complete lifestyle offering for customers.
Housed on YOOX’s online marketplace, the category will see an increase of almost 10,000 products in the first two months of launch alone. Currently the marketplace features over 300,000 new products from 2000 brands across jewellery, ready-to-wear, accessories, footwear and now home décor for customers in Europe to choose from.
For over two decades, YOOX has been at the forefront of innovation, continuously pushing boundaries to create a unique shopping experience for its customers. YOOX was born as a one-stop lifestyle store, offering everything from fashion and accessories to design and art; with the launch of HOME DÉCOR + ART, we draw from our heritage roots, creating a holistic 360 degree lifestyle offering for customers, and enabling them to elevate their living space with some of the most renowned home and design brands.– Valentina Visconti Prasca, Managing Director, YOOX
Since launch, the YOOX Marketplace has received a positive response from both customers and brand partners and has driven additional traffic to YOOX, with nearly 20% of its customers being new to the online store. The YOOX Marketplace is currently live in almost 30 European markets, with the highest volume of orders coming from Italy, Germany, Spain and France. Further expansion is set to follow in the US and Middle East.