Designer home interiors platform Lick, has announced the launch of Lick Colours Tool for Pinterest.
Through an interactive and digital decorating service, users of the visual inspiration platform Pinterest, will now be able to convert their favourite Pinterest boards into shoppable paint palettes courtesy of Lick, based on the colours found in their saved Pins, with the click of a button.
Home decor is the top category on Pinterest, with millions of Pinners coming to the platform every month to be inspired and to shop to bring their visions and plans to life. Pinterest has recently seen a 30% search uplift for ‘colourful living rooms’ and a 30% increase in ‘colourful interiors’*, making it the ideal platform for Lick to reach consumers who are actively seeking interior inspiration for their homes.
With the launch of this innovative new tool, anyone can convert their favourite Pinterest boards into tailor-made shoppable palettes, transforming their decor inspiration into a reality.
Through the Lick Colours Tool for Pinterest, Pinterest users can easily access unique and custom generated colour palettes based on their personal Pins, designed to empower seasoned and aspiring decorators to explore and discover any style, aesthetic or mood.
Shoppers even have an opportunity to try out their personalised palette in their own home, with peel-and-stick paint samples in their Lick colours.
Millions of interior-lovers come to our platform every month looking for new inspiration to refresh and redesign their homes. We’re excited that the Lick Colours Tool for Pinterest will enable Pinners to turn the inspiration that they find on the platform into reality at the click of a button. With a spike in colourful living rooms searches on Pinterest over the past few months, I’m sure we’re set to see people converting their impactful pins into home interior realness thanks to the Lick palettes.– Claire Lui, Retail Team, Pinterest