Samsung launches new Bora purple campaign

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Samsung have launched their “Everything’s better in Bora” campaign on Pinterest, highlighting the new Bora purple colour range across Samsung products.

With ‘winter coats’ and ‘nails’ amongst the top searches by Gen Z Pinners in recent weeks, Samsung used the search data as insight to inform the “Everything’s better in Bora” campaign creative, linking the new product colourway to the interests and searches that are top of mind with Samsung’s key target audience.

Samsung’s new campaign shows people the difference a dash of Bora purple can make when it comes to making a statement across fashion, makeup and accessories – with mobile phones, headphones and smartwatches being no different. The campaign then allows Pinners to then explore the new range from Samsung, including the Galaxy S22, Buds 2 Pro and Watch 5 directly on the brand’s product page.

People on Pinterest are also experimental, constantly seeking out new products. 70% of Pinners want to purchase a new product release they like as soon as possible, a whole 15% more than non-Pinners*, making Pinterest the ideal platform for Samsung’s campaign.

We are delighted to partner with Pinterest to create exciting and relevant content for our new colour range for the Samsung Galaxy S22, Z Flip4, Buds2 Pro and Galaxy Watch5. With Gen Z Pinners searching for inspirational winter coats and nails, our ‘Everything’s better in Bora’ campaign creative will resonate with their desire to inject a splash of colour into their daily lives while discovering our new products.

– Annika Bizon, Marketing and Omnichannel Director, Samsung

People come to Pinterest to be inspired, discover and shop the latest tech trends. We’re so excited to see this campaign come to life on the platform, and that Samsung has been able to leverage our unique insights to inform its creative content and inspire Pinners to choose a Samsung product that perfectly fits their aesthetic.

– Laura Thomas, Head of Technology, Pinterest UK


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