Secret Rewards Club launched by Secret Sales

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Secret Sales have doubled down on support for UK consumers during cost-of-living crisis with The Secret Rewards Club. This first-of-its-kind alliance for a marketplace enables Secret Sales customers access to discounts from multiple restaurants, coffee shops and day-out activities at a time when many people are facing a cash crunch with reduced discretionary spend.

We’re thrilled to be launching this new initiative with tastecard and coffee club to bring our customers a boost of support during the current economic challenges. We know that times are tough for many at the moment and so we hope this helps ease the burden for customers wishing to treat themselves with a day, meal or coffee out.

– Alex Adamson, SVP of Digital Marketing, Secret Sales

Secret Sales is in itself an opportunity for cash strapped consumers to access premium non-full-price marketplace for fashion, sportswear and beauty brands. The marketplace has seen its top 10% of customers AOV nearly double from £195 in 2021 to £340 this year. This suggests that more and more shoppers are seeing Secret Sales as their go to destination for non-full price fashion and sportswear.

In recognition of this loyal customer base as well as its new customers, Secret Sales is looking to support consumers through the current economic uncertainty with the new Secret Rewards Club initiative.

The partnership will enable Secret Sales’ customers to treat themselves for less. With every purchase above £30, customers will have the option to redeem a tastecard and Coffee Club card worth £100. Armed with exclusive perks, consumers on average can save £840 per annum by taking advantage of 2 for 1 discounts at restaurants such as Zizzi and Prezzo as well as days out including theme parks, cinemas and aquariums, plus 25% off barista drinks such as Caffè Nero and independent coffee shops.

We are really excited to be working with Secret Sales, a brand which operates with the same ethos as ourselves – that we help both our partners by providing additional sales, and our customers by allowing them to benefit from deep discounts at a time when they need them the most. During the cost of living crisis, we understand that people want to still do the things that they love; whether that is eating out, grabbing a barista-made coffee, or purchasing new clothes, and this partnership helps them to continue to do that, whilst saving money

– Matt Turner, CEO, tastecard


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