Snap have partnered with Amazon Fashion to enhance the AR shopping experience for snapchatters who will have access to a new try-on Lenses feature.
The new partnership aims to help Amazon brands leverage their Amazon AR assets and showcase styles in a fun, interactive experience to millions of Snapchatters. Initially, customers will be able to explore, shop and digitally try-on thousands of eyewear styles directly on Snapchat and then seamlessly purchase in the Amazon Fashion store.
More customers are turning to mobile shopping – in the past year, Amazon Fashion customers ordered more than one billion fashion items on mobile devices. The growing Snapchat community of 363M daily active users now have access to Amazon’s popular eyewear brands, including Maui Jim, Persol, Oakley, and Costa Del Mar, among others. Eyewear is the first VTO Shopping Lens category for the Amazon and Snap partnership, and the companies plan to enhance the AR shopping experience further by adding additional verticals in the future.
Amazon Fashion is always looking for new ways to collaborate with brands and create fun, innovative shopping experiences for customers, Millions of customers regularly use Amazon’s AR shopping technology across categories in our stores, with Virtual Try-On for Eyewear being a long-time customer favorite. We are delighted to partner with Snapchat and further expand AR shopping for both fashion brands and today’s new generation of digital shoppers.– Muge Erdirik Dogan, president, Amazon Fashion
The Shopping Lenses will be available through @amazonfashion’s Public Profile on Snapchat, in Snap’s Lens Explorer across the For You and Dress Up tabs, as well as in the Snapchat Camera Lens Carousel. Snapchatters can also browse additional products directly within the Amazon Fashion ‘store’ tab on the @amazonfashion profile on Snapchat, allowing customers to review thousands of products with the option to seamlessly link out to Amazon to purchase.