Superdrug marketplace goes live

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Superdrug marketplace has officially launched, welcoming 300 health, wellness and beauty brands to the platform.

The platform has been seamlessly integrated on, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers. Third-party marketplace products will sit alongside Superdrug products on and will be identifiable with a marketplace logo and banner.

The Superdrug Marketplace will bring an entire new range of undiscovered, innovative, affordable products to UK consumers for the first time, with a focus on growing trends including homegrown, female-founded, sustainable and inclusive new brands. Brands launching on the new Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, Women’s razor brand FFS Beauty and Beauty Lovers favourite, Jecca Blac.

Marketplace is the exciting next step in our digital transformation programme. Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on; broadening and strengthening our accessible beauty and health offering to our customers.

– Matt Walburn, Marketing and eCommerce Director

The Marketplace platform was developed with Mirakl and partnered with KPS to implement the Mirakl Marketplace into Superdrug’s existing SAP commerce ecommerce platform. The team was challenged with delivering the project in a very short timeframe to ensure go-live was achieved ahead of peak trading. 

Our technology has supported Superdrug to already onboard an impressive 300+ carefully selected partner brands to their marketplace in time for its launch. This initial growth will drive a wider, highly curated product offering, enabling Superdrug to efficiently respond to, and go beyond their customers’ needs.

Sophie Marchessou, Executive Vice President Customer Success B2C, Mirakl


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