Voggt, Europe’s first live video ecommerce platform using livestreaming to bring the fun of in-person shopping to mobile and web, has launched in the UK.
Voggt aims to enhance the traditional retail experience through livestreamed shows which bring together both sellers and passionate fans to create an online community, bringing the feeling of entering a Lego, Warhammer or vintage clothing shop to your living room.
The livestreaming model allows sellers to authentically engage with a growing community, showcase their products in real time and build their online following while providing levels of personalised support to customers normally found in a physical shop. Customers gain peace of mind as they can learn more about the quality and history of the product, all on livestream.
The platform includes a live chat feature where members can share their views and speculate on the value of products in real time during a show. Community members can also experience the anticipation of a ‘box break’, where a pack of trading cards is sold before revealing its contents, as well as take part in Voggt’s regular events and giveaways.
Voggt has created a sophisticated sellers’ portal which provides a level playing field for all, regardless of budget or size – from large institutional retailers to individuals looking to sell an old collection. The portal offers a variety of useful tools and guides to assist in the selling process. Additionally, through Voggt’s live shows, sellers can showcase their entire collection in front of an interested audience at once. This helps reduce the time that they must spend uploading each item onto an online marketplace.
Voggt’s commission is 8.9% and to protect buyers and sellers alike, payments are not released to sellers until the items have been delivered, ensuring buyers can be easily refunded if there are issues with their orders. If the product is delivered, but buyers and sellers disagree about the quality, Voggt acts as an intermediary to reach a fair solution for both parties, quickly and confidentially.
While e-commerce platforms have enabled easy access to a wide range of products and brands, we could see that the fun and social aspect of in-person shopping was being lost. By combining livestreaming and live chat with online commerce, Voggt is transforming the online retail experience and enabling our users to be part of a community that shares their passions for collectibles, sneakers and fashion.
As well as bringing the social aspect of shopping online, Voggt has created a safe environment for buyers and sellers without compromising on fun. We look forward to helping hobbyists and small collectors be part of a community and turn their knowledge of everything from fashion to trading cards into a flourishing business.
– Kevin Loiseau, Co-founder and Chief Marketing Officer, Voggt
