OnBuy Guest Checkout drives GMV boost


OnBuy have made it even easier to buy on their marketplace with the addition of a guest checkout option for customers. Put simply, this means that a consumer can purchase your products on OnBuy without the need to open an account.

A recent test has revealed that the addition of a guest checkout option has significantly decreased checkout abandonment and therefore increased website conversion. These results have been calculated to equate to a significant increase in GMV annually for OnBuy’s sellers.  

Of course an account comes with a ton of benefits for OnBuy and any one that purchases regularly on the site would be well advised to do so as their address details will then be held and not have to be entered every time they make a purchase… and all their order history and tracking will be easily available. However, for those that find one product they want to purchase on OnBuy, a guest checkout is perfect as they can click and buy without having to sign their life away opening an account.

Enabling a guest checkout is a lesson many retailers should take note of – not everyone that wants to purchase from you intends to be a repeat customer and so making their life easier can get you the one off sales you may otherwise miss. And who knows, a one off customer that loves your service may decide to come back repeatedly, end up owning an account and so getting on your mailing list in the long term, even if they avoid it for their first purchase.

Checkout optimisation is a critical part of our customer’s purchase funnel. Once buyers decide that they want to purchase from OnBuy, we want to make their experience as seamless as possible.  

We recognise a customer shopping with OnBuy for the first time might not be familiar with the site, nor want to go through the process of creating an account to make their first purchase. For that reason, we’ve added a guest checkout option to make shopping at OnBuy even quicker and easier.

– Dan Seamans, Product Director, OnBuy

Adding Guest Checkout is just one step on OnBuy’s innovative roadmap of developments designed to improve customer experience and add additional revenue for retailers. This roadmap will lead the disruptive UK brand into a very exciting 2023, where the marketplace will launch some industry changing innovations.  

We have invested millions of pounds in adding new features and functions to our site to improve both the customer and retailer experience. The addition of Guest Checkout is just one improvement with many more to follow.  

Recently being recognised by Deloitte’s Fast 50 listing, as the 11th fastest growing tech company in the UK, really shines a light on where we have come from and how ambitious we have been, and continue to be, to move forward at speed. We are constantly improving and developing and are so excited to see just what OnBuy, with its determined, go-getting team can achieve in 2023.  

– Cas Paton, CEO, OnBuy


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