UK Amazon Small Businesses update

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Alongside today’s announcement of Amazon opening of its first development centre in Swansea, Wales came some interesting stats on Amazon Small Businesses operating in Wales and the wider UK family of countries.

UK Amazon Small Businesses Fast Facts

  • 85,000 Small Businesses in the UK
  • 2,500 Small Businesses in Wales
  • 25% Growth in numbers
  • Half Small Businesses export
  • Small Businesses sold 950 million products in past year
  • 15,000 UK Small Businesses surpassed £100,000
  • 700 reached sales of £1 million sales for first time

More than half of all physical product sales in the Amazon UK store are from independent selling partners, most of which are small and medium-sized businesses. There are now more than 85,000 Amazon sellers in the UK, which Amazon say is a more than 25% increase compared to 2021.

These UK Amazon Small Businesses reached hundreds of millions of customers around the globe in 2021, with more than half of UK-based sellers exporting to another country. In total, they sold more than 950 million products on Amazon last year, up from 750 million the year before, which is equivalent to more than 1,750 products a minute on average.

Small and medium-sized businesses selling on Amazon have created 250,000 jobs across the UK to date. Many small business owners have been able to adapt to recent challenges and thrive online for the first time. Over 15,000 UK Amazon Small Businesses surpassed £100,000 in sales in 2021 on Amazon, and more than 700 reached sales of £1 million or more for the first time.

There are now more than 2,500 SMEs in Wales selling on Amazon as independent selling partners. More than half of these SMEs export globally, and last year they recorded £100 million of export sales.

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