Amazon Account Health Rating Update

CATEGORY: Amazon News
Amazon Account Health Rating Update

Today, Amazon has announced the launch of Account Health Rating in the UK, EU,and Türkiye, one of many new offerings the company is rolling out to improve the overall experience of sellers.

Amazon say that the new Account Health Rating is an easy-to-understand metric that gives sellers an overall state of their account health, including if this numerical value makes their account “Healthy,” “At-Risk,” or “Unhealthy.”

We continue to invest in powerful tools, services, and support that enable our community of selling partners to build successful businesses by selling in our store. We are constantly talking to sellers to help us innovate on their behalf and continue to improve the selling experience in Amazon’s store. This includes helping our selling partners adhere to our policies and ensure a great customer experience. This is an area we have continued to invest in and improve upon for many years with improved clarity of our communications, faster response times, clearer indication of policy violations, and more.

In August, we rolled out the latest innovation in helping sellers adhere to our policies and maintain great account health – the new and improved Account Health Rating – to sellers in our U.S. and Canada stores. Today, we are excited to announce that, starting in February, we are expanding the program to our selling partners in our France, Germany, Italy, Spain, Netherlands, Poland, Sweden, Belgium, UK, and Türkiye stores. Account Health Rating is an easy-to-understand metric will give sellers an overall state of their account health, including if this numerical value makes their account “Healthy,” “At-Risk,” or “Unhealthy.”

– Dharmesh Mehta, Vice President of Worldwide Selling Partner Services, Amazon

Account Health Rating enables you to better understand exactly where your account health stands, better prioritise potential issues, and ensure that your account status remains healthy so that you can focus your energy on selling products and growing their businesses.

The new Account Health Rating responds to a few key pieces of feedback that the company has received from sellers.

  • First, rather than a list of policy violations that could lead to suspension of their account, sellers have asked to understand exactly where they stand overall – the new Account Health Rating is that holistic metric and will be the determining factor for account suspension based on accumulated policy violations.
  • Second, if there are any outstanding policy violations negatively impacting their Account Heath Rating, sellers will be able to see the level of severity for each violation – ensuring that they are prioritising the most important issues first.
  • Third, sellers have asked for more help in adhering to Amazon’s policies. That’s why Amazon makes it easy for sellers to contact the company anytime they need support or have questions, and Amazon’s team of dedicated Account Health Specialists is ready to support sellers over the phone or via email in getting their account back on track.

We’re excited to enable sellers to better understand exactly where their account health stands, better prioritise potential issues, and ensure that their account status remains healthy so sellers can focus their energy on selling amazing products and growing their businesses. This is one of many new offerings we are rolling out to improve the overall experience of sellers.

– Dharmesh Mehta, Vice President of Worldwide Selling Partner Services, Amazon

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