Marks & Spencer Virtual Try-On pilot

Marks & Spencer Virtual Try-On pilot

Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience. M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialled with clothing brand Jaeger.

Marks & Spencer may be on of the oldest British heritage brands on our high streets, but that hasn’t held them back from embracing new technology and new routes to market. At ChannelX World last October, Tom Flintoff, Head of Marketplaces, International Ecommerce at M&S shared their worldwide expansion using marketplaces and local partners. Now, on UK high streets they are piloting the latest augmented reality solutions to enhance instore sales.

Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps.

The introduction of this technology provides a personalised shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

CEO of Zyler, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. He adds, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.

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