Miravia marketplace launched by Alibaba

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Miravia marketplace has launched in Spain – a new offer from Alibaba, which aims to connect the country’s 30 million online buyers with brands and content creators.

Miravia Marketplace

With fashion, beauty, food and lifestyle products, Miravia aims to connect consumers in different ways, majoring on, for example, exclusive content created by influencers and virtual makeup try-on tools. This appears to be drawing on the lessons learned in China and bringing some of the most effective marketing techniques to the West, but in a slightly muted form compared to Chinese tastes to appeal to Spanish buyers.

 We want to give space to local and global sellers, we support all big and small brands, with competitive offers and a personalized and entertaining shopping experience.

– Yann Fotaine, General Director, Miravia

For consumers, Miravia offers free shipping on purchases over €10, 30 days free returns and promises fast secure payments – pretty much what you would expect from most major ecommerce sites in 2023. To encourage buying, there will be coupons to popular brands exclusive to Miravia, daily flash deals and weekly campaigns and promos on the best loved brands.

Selling on Miravia

The key features when selling on the marketplace are:

  • The ability to customise your store, generate your own content and connect with your audience
  • Some of the most competitive commissions on the market
  • Access to Delivered by Miravia (DBM), Miravia’s free logistics service
  • Have total transparency of your data and control your business

Official brands and distributors get exclusive access to brand campaigns, improved visibility and search with no fixed costs. Brands will only pay commissions for sales and be offered free support from a Brand manager. They can also access free shipping with DBM Miravia logistics.

On offer to sellers, retailers and local dealers is access to campaigns and coupons, free use of seller tools and again no fixed costs, with commissions only charged when selling. Free support from an Account manager is offered along with free shipping with DBM and Miravia logistics.


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